Search News: Yahoo Shopping Flops with King of Pop
Unless you were living in an undersea cave, you know that “King of Pop” Michael Jackson passed away last week. As has been reported, websites around the world were affected when the story broke around...
View ArticleSEO: Optimizing for Bing is a No-Brainer Now
Google’s ubiquity in search is such that many clients feel that a website that is optimized for Google is good to go. Today’s announcement of a search deal between Yahoo and Microsoft ought to put a...
View ArticleSearch News: Yahoo and Microsoft Deal Begs The Question: Nature or Nurture?
By now I’m assuming you know that Microsoft and Yahoo have signed a groundbreaking 10 year deal that sees Microsoft’s Bing search technology replacing Yahoo’s search engine and Yahoo’s sales team...
View ArticleSocial Media: Is Facebook a Final Destination or Just Another Social Fling?
Recently, a client asked me why they should put time and resources into their Facebook fan page when users are only going to migrate to the next platform eventually. The question felt very last year...
View ArticleAd Week: What Do You Want to Know About Search Re-Targeting?
Here’s your chance to get a panel question asked without ever leaving the warm soothing glow of your computer screen. As part of Advertising Week Reprise Media’s Senior Vice President of Business...
View ArticleSearch News: Google Spreading Tentacles Wider into Ad Exchanges?
Rumor has it that in the near future, possibly within the next two weeks, we may see Google’s invitation only DoubleClick ad exchange marketplace door swung wide open to all buyers and sellers. This...
View ArticleIndustry News Wrap Up
Every Friday, Reprise’s best and brightest meet to discuss the week’s top industry news. It’s a meeting that sometimes ends in laughter, sometimes end in tears, but always ends with interesting...
View ArticleIndustry News Wrap Up: Oct 4-8
Every Friday, Reprise’s best and brightest meet to discuss the week’s top industry news. It’s a meeting that sometimes ends in laughter, sometimes end in tears, but always ends with interesting...
View ArticleProtecting your brand’s trademarked keywords: A response to the recent change...
Executive Summary On March 3rd, Microsoft’s Bing and Yahoo! Search, also known as the Search Alliance, will update their trademark policies for the U.S. and Canada, no longer reviewing trademark...
View ArticleIndustry News Wrap Up: May 23-27
In this week’s industry news wrap up: Google introduces new app to make it easier to shop on mobile phones; Zuckerberg wants to allow under-13s to join Facebook; AdWords now offering tablet-specific...
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